How To Write Effective Meta Tags For Your Website

If you are creating an HTML internet site, you need to know how to use meta-tags. This is data that is accessed by the search engine spiders. They will use this information to do different calculations, determining where your website should rank, and all of the pages that you post subsequently. None of this data is actually publicly posted it is what is called machine parsable. This comes down to the title, description, and the keywords that are representative of the content that you are posting on your website. If you are using a WordPress blog, this is typically referred to as tags, but it is all referencing the same information. The keywords that you are targeting are very important as link building, and here is how you can write effective Meta tags for every website that you build.

How Meta-Tags Are Used To Improve Your Ranking

To improve your ranking, the first thing that you need to do is create the best title, keywords list, and description for your website. This is going to be placed in the HTML. It’s much easier to do when you have a WordPress blog because there are plug-ins that you can use. Some of them will extract the information for you such as the title, and will also take the first several words of your post, making this into the description. Many of the most advanced plug-ins for WordPress blogs will allow you to add in this information independently if you are trying to rank for a specific keyword phrase. This information is processed and sent through the algorithm for the search engine you are trying to rank on. This is a vital SEO Strategy. In order to use this effectively, you really need to know what keywords you are going to target, and this can only be done by using the best keyword software or services on the market.

Why This Keyword Data Is So Important

If you get generic keyword data, such as that which is provided by Google Keyword Planner, you will know which keywords get the most searches. However, when you have a service that will provide you with more detailed information, such as which keywords are more or less competitive, you can use this information to your advantage. The keywords that you will want to put into your meta-tags will not only be the ones that you want to rank for but related keywords, perhaps additional longtail keywords that can add relevancy to your website. LSI keywords should also be used, and once you have done all of this, it will make it possible for you to rank higher than your competitors that are targeting the same keyword phrases.

How Long Will It Take To Improve Your Website Positioning?

In most cases, you are looking at several weeks, or even several months, depending upon how competitive your keyword phrase is. It is important to get backlinks if possible. For example, you can get links pointing back to your website from Facebook, relevant blogs, or even forums, all of which will be useful in helping you improve your search engine positioning. However, if you target the wrong keywords, it’s not going to matter. You will have the wrong people finding your website. That’s why understanding what your target audience is searching for, and using those keywords in your meta-tags, you will be able to rank as high as possible.

Which Meta-Tags Are The Most Important?

They are all very important for different reasons. For example, the title is going to be very important when it comes to ranking for a keyword phrase. It’s very useful to have this meta-tag if it matches your primary domain name. If the URL that you have purchased from a domain registrar is actually in the domain name itself, when you match the title tag up with the keyword in that domain name, it’s going to help you rank even higher. Likewise, you need to have this in your keyword tag, and it also needs to be in the description at least twice. In fact, the description can have a maximum of 150 characters, sometimes 160 characters, so you need to put your most important keyword phrases in the first part of your description.

Once you have done this a few times, it’s going to be very easy to do this with every website that you create. As long as you have the information from the keyword research companies or a software program that you purchase, you will know exactly which ones to add to the meta-tags for each website. You may start to see yourself ranking on the first page for many of these keyword terms in as little as a few weeks, especially for longtail keywords that have little to no competition at all. It’s just good to know this information because meta-tags are critical, and you should only be targeting the best keyword phrases that can improve your rankings as fast as possible.